After looking various different digipak's, I thought it would be useful to look at a rihanna one, to see how hers compare to others. As you can tell it's all about giving the audience what they want, and that's rihanna been the sex icon that she is, looking gorgeous on her images and looking straight into the camera for the beat effect. Also making sure all the images and text fits to the genre if extremely important for an successful digipak. If the digipak doesn't look good it could potentially put off a lot of the audience buying it.
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