Friday, September 21, 2012


SKILLS DEVELOPMENT

Last year doing AS Media I created a Foundation Portfolio which included creating a college front cover and a music magazine.

 College magazine    

Firstly I started off with researching and looking at some already established magazines, in particular an American college one. I then labelled the magazine with all the conventions that we had learned the previous lesson, things such as ‘mast head’ ‘subtitle’ ‘small feature’ and many more. This really helped with understanding how a magazine front cover is put together and what designs work best. We’d had a lesson to teach us how to work Photoshop and about the basic editing techniques. This was essential for the next part of creating my own college magazine front cover, as I then took several photos for the main image of the front cover, which then I had to edit on Photoshop to make it look more professional and eye-catching to the audience. With the skills I had before the Photoshop lesson I wouldn’t have been able to do this to the level I did, but with the skills I had learned in that lesson I was able to edit a photo to a good standard; which was a crucial part of my front cover been successful. Throughout creating the college magazine my Photoshop knowledge got better and I was a lot more confident when using it, this was extremely helpful for future tasks in the course. For the final part of the college magazine task I wrote an evaluation to sum up and explain my decisions throughout making the front cover.

 

Music magazine

With the experience from the college magazine task I knew the first thing to do was look at existing music magazine’s like ‘NME’ as they are a highly successful music magazine and it ended up influencing me for my own music magazine. I analysed a few music magazines to understand more about the meaning and why they did things in such ways, also about targeting the audience. Doing this helped me analyse my own finish music magazine and help me LIIAR analyse it thoroughly and correctly and explain the conventions.

One important skill I learnt during the process of making my music magazine was how to manipulate a photo on Photoshop. This is where you take an original image and the person in the image, if they have any blemishes on their skin or if you want make the person slightly slimmer than you can by using a few tools on Photoshop. It’s an important skill to have especially with this task because the main image on a music magazine has to be attractive and eye-catching to the audience, and the stereotypical music artist is attractive and has the perfect body. I not only made a music magazine front cover but also a contents page and a double page spread. I had 3 different original images for each of these, my Photoshop skills and knowledge of the music magazines have helped me create a professional looking music magazine that looks similar to those that are bought and sold in the shops. Without having them skills I don’t believe my music magazine would have been to a good of a standard and correctly done, so I think the skills I learnt were highly important.

 

Before I started the AS media course I didn’t really have many skills. I have learnt what planning and research needs to be done before you can start your own task, because like the music magazine you needed know what worked effectively and what didn’t, how to target your audience and what age range for your audience would be appropriate. One big skill I learnt was that planning definitely needs doing before you start the real thing, because you find yourself making it up as you go along and then the final piece doesn’t look as good as it would with thought and planning done before hand. I learnt this when doing the college magazine task, as I only took one original image which I thought I liked and was going to use but then later came to find that the image didn’t really work well with the rest of the design for the cover. Which then meant I had to back track and take more photos which I could experiment with. Learning this lesson then meant I didn’t make the same mistake when doing the music magazine.

I had some skills when it came to creativity as I did ‘Creative and Media’ for GCSE, which involved been very creative to come up with ideas for projects. So when it came to the music magazine I felt like I had quite a few ideas that would look good and work well. I would say my skill to be creative has definitely developed throughout the tasks we have been given.  My Digital Technology skills, I would say have developed massively, I didn’t really know how to use the equipment properly when I first started the course, but with the tasks it meant we had to use them and learn how to use them in the correct way.

I think improving all these skills have benefitted my year during the course and my work definitely. Without the skills I gained last year my work wouldn’t have been to a good standard and I would have really struggled with the course and not enjoyed it half as much.

Thursday, September 13, 2012

The Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

- a website homepage for the band
- a cover for its release as part of a digipack (cd/dvd package)
- a magazine advert for the digipak (cd/dvd package)