Codes and Conventions of a music video

Remake of Taylor Swift (you belong with me)

Production plan for Taylor swift video

Location: Lydia’s House – Lydia’s room mise-en-scene of a teenage girls bedroom.

Equipment needed:  video camera, tripod, change of outfits for Alicia Baldwin including: geek glasses, big white signed tshirt, checkered pjs,  pen and paper.

Actors: Rob Gibbs and Alicia Baldwin

Time/Date to start filming: Sunday 7th October at 7.00pm – till however long it takes

Audience Key Terms

Qualitative data: This is in-depth data which gathers detailed answers often including the audience’s thoughts and feelings, leading questions.

Quantitative data: This is data which is measured in numbers and groups, answers are often recorded as yes/no type questions which can be put into graphs and easy analysed.

Psychographic Data: This data includes people’s thoughts and feelings, interest’s lifestyles, answers questions with varied opinions and in-depth detailed answers.

Demographic Data: This is ‘pure’ data, for example a question such as “are you male/female?” easy to answer because it is either one or the other, not expectations or different opinions.

30 second music video storyboard

Deconstruction + Reconstruction of a Media text (11th oct deadline)

Taylor Swift: You Belong With Me - this is the one of the songs we have created a storyboard for. We are going to take 30 seconds from the official video and try and recreate it. This will give an idea of how to create a music video and represent the codes and conventions of this genre. The genre for this is contry-pop. The target audience for this genre and video imparticular is young female as the song is quite girlie and cheesy and therefore catchy.

Job Roles:
Cast: Alicia Baldwin as Taylor Swift

Director: Lois England and Alicia Baldwin

Producer: Megan Coggin

Camera/Editor: Lydia Barrett and Sophie Marshall

http://www.youtube.com/watch?v=9bKAaKwX5aA

Soap Opera Conventions